Mini Book Expo For Bloggers

The Orange Code [Arkadi Kuhlmann, Bruce Philp]

How ING Direct Succeeded by Being a Rebel with a Cause

Courtesy of Wiley

How championing consumers led to ING Direct's revolutionary rise in the banking industry

Since 1996, ING Direct has grown from a mere concept to an ocean-spanning global enterprise, with over 20 million customers and more than $300 billion in assets. From the time this Internet-based direct bank first launched in Canada, it focused on serving ordinary people who felt abandoned by today's money hungry financial institutions and provided its customers with products they actually wanted--like savings accounts with high interest rates. This revolutionary idea was startling in its simplicity.

The Orange Code recounts ING Direct's intriguing story, explaining the philosophy of its founder, Arkadi Kuhlmann, the "bad boy of banking," who fervently believes in the power of individuals to control their financial destiny, and his 12-year partnership with Bruce Philp, the branding consultant who helped Kuhlmann make ING Direct a cause to its own people and a household name across North America. In entertaining and inspiring style, Kuhlmann and Philp discuss the unconventional approach to business strategy, leadership, and management that built ING Direct. From refusing to promote credit cards to college students to pointing out frivolous expenses, Kuhlmann and Philp not only address the practical principles that have propelled ING Direct to the top, but they also help readers understand how making a cause of personal financial empowerment made everyone a winner in the ING Direct story. Engaging and informative, The Orange Code offers readers a rare look at this company and provides them with invaluable insights into making more inspired leadership decisions.

About the Author
Arkadi Kuhlmann is the founding CEO of ING Direct USA, which has become the country's largest Internet-based bank. He also serves as Chairman of the Board of ING Direct Canada. Kuhlmann is active in a number of charitable organizations including the ING Direct Kids Foundation. Prior to starting ING Direct, he was president of North American Trust. Before that, he was president and CEO of Deak International in New York and professor of international finance and investment banking at Thunderbird School of Global Management in Phoenix, Arizona.

Bruce Philp is a writer and branding consultant with nearly thirty years' experience in the field, working with some of the world's most well-known, valuable, and loved consumer brands. Philp cofounded GWP Brand Engineering, ING Direct's agency of record since its beginning, where he is today Chairman and a working consultant. He also teaches and writes for a variety of publications as well as his branding blog ww.brandcowboy.com

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•   Bruce Philp
• Book Site: The Orange Code Book
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Product Details

• No Longer Available
• Hardcover: 272 pages
• Publisher: Wiley (October 27, 2008)
• ISBN-10: 0470287233
• ISBN-13: 978-0470287231

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The Gender Intelligent Retailer [Thomas Yaccato, McSweeney]

Discover the Connection Between Women Consumers and Business Growth

Courtesy of Wiley

Women are incredibly discerning consumers who control 80 percent of the consumer dollar spent in the industrialized world. But the retail sector ranks poorly in its ability to serve and satisfy this major market, with research revealing that women feel they are not taken as seriously as men by the companies they do business with. The fact is that “marketing to women” initiatives will not fix this problem because women can smell a fem-marketing rat a mile away.

The way to reach women effectively is to put their consumer needs at the epicenter of your business strategy, and this is the book that explains why, and how to do it. The holistic or “organic” approach outlined in The Gender Intelligent Retailer—proven again and again in the authors’ work with numerous organizations—shows that if you focus on what women want in a retail experience, you raise the bar for everyone. If you make it women-friendly, you make it everybody friendly.

Gender Intelligence is about creating a company-wide competency around what women consumers are looking for, and reflecting that in every aspect of your business: marketing, advertising, operations, store layout and design, product development, staff training, human resources, etc. This approach is not a short-term, “pink-washing” marketing gimmick that attracts women consumers temporarily, but rather a way of building lasting relationships with your key customers that result in increased market share and customer satisfaction for all customers.

The Gender Intelligent Retailer is full of examples and case studies of companies that have implemented Gender Intelligence and are reaping the benefits, including: The Home Depot, Sobeys,   Allstate Insurance, the Toronto Blue Jays, the Government of British Columbia, Bruce Power, Shane Homes, and Petro-Canada.

Becoming a gender intelligent retailer is an effective way to create an environment that women want to visit, spend their money in, and tell all of their friends about—an approach that considers the needs of all your customers by focusing on women as the central consumer, and that can improve your results overall.

About the Author
Joanne Thomas Yaccatois the president and founder of the Toronto-based consulting firm The Thomas Yaccato Group, known as Corporate Canada’s Gender Lens. Since 1994, using Gender Intelligence™, TYG has worked with companies globally helping them better connect with women consumers. Joanne is the author of three best-selling business books, Balancing Act, Raising Your Business and The 80% Minority. The family, which includes aerospace engineer husband Michael McNeill, 13-year old daughter Kathleen and demon dog Caley, live in King City, Ontario.  

Sean McSweeney has held a number of management positions in his 10 years as a retail manager with Mountain Equipment Co-op (MEC). The Toronto store’s first gender-based store re-design was his brainchild and he has been instrumental in helping MEC win a number of environmental awards. Sean is a committed bike commuter, rain or shine, and has co-founded a charity event Run with the Sun to raise funds to for the fight against cancer.  Sean lives in Toronto with his wife Nicole and their four children Patrick, Connor, Kieran and Maeve.

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• 2 copies available  This book is CLAIMED
  
• Hardcover: 320 pages
• Publisher: Wiley (December 22, 2008)
• ISBN-10: 0470841028
• ISBN-13: 978-0470841020

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The Mary Kay Way [Mary Kay Ash]

Timeless Principles from America's Greatest Woman Entrepreneur

Courtesy of Wiley

The Mary Kay Way: Timeless Principles from America's Greatest Woman Entrepreneur is back in print and updated to reflect developments in today’s business environment for the modern entrepreneur. You will find inspiration and real, proven success principles that represents the forty-five year old success story of Mary Kay Ash, founder Mary Kay, Inc., the cosmetics company that provides women with unlimited opportunities for success. A foreword by Mary Kay’s grandson, also a company executive, introduces her timeless guide to entrepreneurial success.
About the Author

Mary Kay Ash was the founder and chairman of Mary Kay Inc., one of the world's largest and most successful direct selling organizations. An academic study by Baylor University named her the greatest woman entrepreneur in American history, and the Wharton School of Business deemed her one of the most influential business leaders of modern times. Mary Kay passed away in 2001. 

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• 2 copies available  This book is CLAIMED
• Hardcover: 272 pages
• Publisher: Wiley (July 8, 2008)
• ISBN-10: 0470379952
• ISBN-13: 978-0470379950

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The Bon Appetit Cookbook [Barbara Fairchild]

  Fast Easy Fresh 

Courtesy of Wiley

From the world's most trusted cooking experts, 1,100 great recipes to get weeknight dinners on the table fast   

Inspired by the popular "Fast Easy Fresh" feature in Bon Appetit and written in the user-friendly, approachable style so familiar to the magazine's 6 million readers, this cookbook is a must for people who want everyday dinners that are quick, delicious, and contemporary. These are not the old-fashioned, lacklustre choices found in most 30-minute cookbooks and cooking shows. The Bon Appetit Fast Easy Fresh Cookbook is all about ease, speed--and taste. There are 1,100 exciting, flavourful recipes, with dishes that take a fun, modern spin like Arugula Salad with Olives, Pancetta, and Parmesan; Roasted Garlic Beef Stew; Linguine with Winter Pesto; Shrimp with Ginger-Herb Butter; Grilled Steak with Fresh Garden Herbs; and Peach Pie with Berry Jam. All of the recipes are simple enough for weeknights, but with their focus on fresh ingredients and vibrant flavours, they're really special enough for weekends, too.

Illustrated throughout with handsome line drawings and 32 pages of beautiful new colour photographs, this collection of favourite Bon Appetit recipes is sure to quickly become the go-to resource for home cooks everywhere, whether they're beginners or simply looking to stay on top of their game. For everyone who's eager to make truly satisfying and delicious meals--without spending a lot of time in the kitchen--this is the cookbook to reach for every night of the week.   

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About the Author

BARBARA FAIRCHILD is Editor in Chief of Bon Appétit magazine. She joined the magazine's staff in 1978 as an editorial assistant, and spent almost fifteen years as the Executive Editor before being promoted to Editor in Chief in 2000. She is a frequent guest on radio and television programs about food, restaurants, travel, and popular culture, and has been recognized by the James Beard Foundation's "Who's Who of Food and Beverage in America." She is also the author of the bestselling Bon Appétit Cookbook.

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• Extra Info:
  • Table of Contents
  • First Page
  • Read Excerpt: Chapter (PDF)
  • A World of Burgers
  • Cookies 101
  • Do-It-Yourself Crostini Platter
  • Wisconsin Mac and Cheese
  • Spicy Oven-Fried Chicken
  • Black Bottom Peanut Butter Mousse Pie
  • Index
   
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Product Details

• 1 copy available This book is CLAIMED
• Hardcover: 800 pages
• Publisher: Wiley (October 6, 2008)
• ISBN-10: 0470226307
• ISBN-13: 978-0470226308

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Sniper: The True Story of Anti-Abortion Killer James Kopp [J. Kaye's review]

Sniper squeezes the trigger of J. Kaye's memory:

I remember October 1998 and the shooting in Buffalo, NY. I can still recall the feelings that came along with the news coverage of Dr. Arnett Slepian’s murder.

In his book SNIPER, Jon Wells took me back to that time period by retracing the steps of James Kopp. The book reads more like a thriller than nonfiction and I walked away with more knowledge. I was also aware Kopp escaped to Canada, but had no idea of the other countries involved.

In SNIPER, Wells will walk you through the mind of a killer with his edge-of-your-seat style of journalism. Excellent book for true crime lovers.

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• ISBN-10: 0470155469
• ISBN-13: 978-0470155462

WineWise [Steven Kolpan, Brian H. Smith, Michael A. Weiss]

Courtesy of Wiley

WineWise is a must-have for anyone seeking the knowledge and confidence to select and enjoy great wines. It will give readers a basic introduction to wine: how to select different varieties and identify their flavours, how to read wine labels, and how to identify grapes from wine-growing regions all over the world. 

The interior features detailed maps, examples of wine labels, and hundreds of four-color photos. Chapters include Enjoying Wine, White Grapes, Red Grapes, Living with Wine, Wine and Food, and Wine in Restaurants, as well as chapters on wine-growing regions from France, Italy, and Germany to California and New York State to South America, Australia, Spain, and Portugal. There is also a chapter on Bargains, featuring the greatest inexpensive wines from around the world. Detailed information on grapes, flavor profiles, regions, and food and wine pairings makes it easy for consumers to choose the right wine for any occasion and any budget. Filled with understandable, consumer-friendly, expert advice, this book is the ideal companion for any wine enthusiast. 

About the Author

STEVEN KOLPAN, BRIAN H. SMITH, and MICHAEL A. WEISS have been professors of wine at The Culinary Institute of America for more than two decades. They have traveled to virtually every wine region of the world and have trained more than 30,000 students to understand and appreciate wine. Together, they are authors of the classic Exploring Wine: The Culinary Institute of America's Complete Guide to Wines of the World. In 2007, Kolpan and Weiss were honoured as Wine Educators of the Year by the European Wine Council. Kolpan, a Certified Wine Educator, is also the author of the award-winning A Sense of Place: An Intimate Portrait of the Niebaum-Coppola Winery and the Napa Valley. Smith is also the author of The Sommelier's Guide to Wine. Weiss was awarded the Diploma of Honor from the Corporation des Vignerons de Champagne and inducted into the Confraria, or Brotherhood of Porto.

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Product Details

• 1 copy available This book is CLAIMED 
• Hardcover: 368 pages 
• Publisher: Wiley (October 13, 2008) 
• ISBN-10: 0471770647 
• ISBN-13: 978-0471770640

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Rage [Bobbie's Review]

Having followed the story of Johnathan Maddens in the news when the case came to light, I enjoyed Bobbie's review of Rage. Here's a clip from her site, Book Reviews by Bobbie:

Rage, The True Story of a Sibling Murder is a genuine account of siblicide in Toronto, Ontario. This book has opened my eyes a lot and made me thankful that I am quite vigilant with watching over my family and taking care of issues until they are resolved.
I recommend this book to read, but there are points in the book, where descriptions of the murder, number of wounds, etc. that are extremely graphic, but necessary all the same.

Keep reading Bobbie's review...

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• Author Site: Jerry Langton's Chapters Profile
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Product Details

• Paperback: 256 pages 
• Publisher: Wiley (June 9, 2008) 
• ISBN-10: 0470154411 
• ISBN-13: 978-0470154410

Rage [Jerry Langton]

The True Story of a Sibling Murder

Courtesy of Wiley

In a quiet working-class neighbourhood in east-end Toronto, on an early winter day in November 2003, Johnathon Madden returned home from school only to be bullied and threatened by is older brother, Kevin; Kevin's friend Tim Ferriman; and another teenager. the confrontation turned violent and fatal. Johnathon didn't have the strength or size to protect himself against the frenzied attack of his powerful 250-pound brother. Sibling violence may be as old as time, but this case is particularly disturbing and unsettling.   

    Kevin Madden had problems. This was not news to his family, teachers, principal, social workers, and psychiatrists. but what drove him to commit murder - and why Johnathon?  Why were his friends compelled to take part in the bloodletting? What events were going on behind the scenes that played a part in the tragedy?   

    Jerry Langton sets out to answer those questions and look for the clues that drove Kevin Madden over the edge. His investigation takes him onto the streets of Toronto, where he unearths a disturbing teen subculture, into cyberspace, and into the confidence of neighbours and students who knew the Madden Family. Langton reveals shocking testimony from the trials - one of which was declared a mistrial due to the perjury of a witness - and exposes the twisted lives of youth living in a parallel universe where death is met with complacency.   

About the Author

Jerry Langton grew up in Hamilton, Ontario where he wrote for the Hamilton Spectator.  He also contributed to Maclean's. After a move to New York, he became a deputy editor for The Daily News. Upon returning to Toronto, Langton's work appeared regularly in The Globe & Mail and the Toronto Star. He is the author of the bestseller Fallen Angel: the Unlikely Rise of Walter Stadnick in the Canadian Hells Angels; Iced: The Crystal Meth Epidemic; and Rat: How the World's Most Notorious Rodent Climbed Its Way to the Top.      

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• Author Site: Jerry Langton's Chapters Profile
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Product Details

• 1 copy available  This book is CLAIMED
• Paperback: 256 pages 
• Publisher: Wiley (June 9, 2008) 
• ISBN-10: 0470154411 
• ISBN-13: 978-0470154410

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Sniper [Jon Wells]

The True Story of Anti-Abortion Killer James Kopp

Courtesy of Wiley

Sniper opens in October 1998 near Buffalo, NY. A man is alone in the dark in a forest. He clutches an assault rifle and is thinking about his mission. "You can cut holes in the fences around the death camps," he thinks. "A trickle of relief in the abortion holocaust. It is your duty to do it." He nestles the rifle into his shoulder and shoots at  his target through the back window of a house, then flees. Barnett Sepia, a doctor who provides abortions, is fatally wounded. 

The shooter is James Kopp, the son of a Marine, who came to embrace the pro-life cause and ultimately the notion of "justifiable homicide: against abortion providers. Kopp fancies himself a lone wolf in the movement; a celibate man driven to "defend the unborn." He is nicknamed "Atomic Dog" in the movement and helps orchestrate assaults on abortion clinics. As the story unfolds, he becomes the central figure in an international manhunt for multiple shootings in Canada.

On the FBI's Top Ten Most Wanted list, Kopp flees to Mexico, Ireland, and France. Award-winning journalist Jon wells followed Kopp's footsteps, traveled to his hometown, and interviewed investigators in the U.S., Canada, Ireland, and France to tell this gripping detective story and dark psychological drama.

About the Author

Jon Wells has written six multi-week book-length true crime stories for the Hamilton Spectator. His 2003 story "Poison" won a National Newspaper Award. A graduate of the master's journalism program at Carleton University in Ottawa, Jon was named Journalist of the Year in 2005 for Sniper. The author's research for the crime stories has taken him to India, Ireland, France, San Francisco, New York city, and western Canada, and Into prisons where he has interviewed five convicted killers. He has also conducted research in forensic labs and on shooting ranges.

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• 1 copy available This book is CLAIMED
• Paperback: 312 pages 
• Publisher: Wiley(June 10, 2008) 
• ISBN-10: 0470155469

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It's Different for Men [Harvey Brooker]

The Men's Weight-loss Strategy for Health, Wealth and Sexual Vitality

Courtesy of Wiley

If you're holding this book in your hands, you already know that being overweight negatively affects the most important parts of our lives: our health, our job performance, our sexuality and our self-esteem. I've counselled thousands of men through successful, lifelong weight loss. I understand how to make it work, because I've been through it myself. My plan is one-of-a-kind, it's blunt, and it works. 

Whether this book is for you , your father, brother, husband, or friend, everything needed to get back to successful, vital living is here. Look at the photos of the real men in this book and read their testimonials, Most of them tried countless other things, many of them had given up hope, and yet every single one of them has succeeded. And so will you. 

About the Author

Harvey Brooker is the founder of Harvey Booker's Weight Loss for Men and one of North America's foremost experts on men's weight loss. Harvey lives in Toronto.

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• Author Site: Harvey Brooker's Weight Loss for Men
• Table of Contents
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Product Details

• 1 copies available This book is CLAIMED
• Hardcover: 256 pages 
• Publisher: Wiley (May 9, 2008) 
• ISBN-10: 0470153911 
• ISBN-13: 978-0470153918

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Beyond Work [Bill Roiter]

Beyond Work: How Accomplished People Retire Successfully by Bill Roiter

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courtesy of Wiley

Planning is not the strongest indicator of a successful retirement. The research conducted by Dr. Bill Roiter for Beyond Work: How Accomplished People Retire Successfully found that the strongest indicator is confidence in your ability to retire successfully. Planning is, of course, an important contributing factor of confidence, as is knowledge. The more you know, the more confident you can feel.

The Little Book that Saves Your Assets [David M. Darst]

The Little Book that Saves Your Assets: What the Rich Do to Stay Wealthy in Up and Down Markets (Little Books. Big Profits) by David M. Darst

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courtesy of Wiley

The markets seem so crazy these days that an investor—and we're all investors now with our 401(k)s, retirements, and college educations to finance—hardly knows where to turn. While we struggle, the affluent seem to do just fine. How do they do it? Two words: asset allocation. No one knows this better than David Darst, one of the world's foremost and visionary experts on what it takes to make the most with your money. 

Wealthy individuals and financial institutions have successfully used the asset allocation strategies outlined by David Darst to protect and grow their assets. Let The Little Book That Saves Your Assets show you how to do this too. 

About the Author

David M. Darst is a Managing Director at Morgan Stanley. He serves as Chief Investment Strategist of the firm's Global Wealth Management Group and is the Chairman of the Asset Allocation Committee. Darst is also the founding president of the Morgan Stanley Investment Group. Prior to joining Morgan Stanley in 1996, he was with Goldman Sachs for over twenty years, where he served as a senior executive in the Equities Division. Darst is often quoted in the New York Times, Wall Street Journal, and Financial Times, among others. He is also a frequent guest on CNBC, Bloomberg, and FOX News. He earned his MBA from Harvard Business School and received a BA in economics from Yale University. Darst is a CFA charterholder.

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• 2 copies available This book is no longer available
• Hardcover: 240 pages 
• Publisher: Wiley (August 4, 2008) 
• ISBN-10: 0470250046 
• ISBN-13: 978-0470250044

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Olaf's Kitchen [Olaf Mertens]

Olaf's Kitchen: A Master Chef Shares His Passion by Olaf Mertens

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courtesy of Wiley

Anyone looking to update their kitchen routine but hang on to fresh, healthy cooking will love the newest cookbook from Canada’s master chef: Olaf’s Kitchen. Focusing on many of the hottest recent trends in cooking, Olaf’s Kitchen will expand on often overlooked basics, such as combining herbs and spices, and creating the perfect cheese plate, as well as introducing readers to exciting restaurant trends, such as food technology (and how to bring the fun of food science into your home kitchen). Throughout are delicious, easy-to-prepare dishes that highlight the true flavours of all ingredients used. You’ll also learn why more and more chefs are becoming interested in “green cooking,” and how with a few small changes you can improve the flavours in any dish. 

With plenty of tips for finding the very best in fresh foods, and in learning to combine and cook them to perfection, Olaf’s Kitchen will steer the reader away from heavy, complicated cooking, and help them to prepare healthy, fabulous and unique meals. 

Each recipe highlights the origin of the food used, and includes quality assurance purchasing tips and preparation and storage tips. 

Added to these wonderful recipes and full-colour food shots are modern cooking techniques--simplified for the home user and detailed in beautiful black and white photography--as well as more intimate portraits and shots of Olaf’s three modern restaurants. A fourth-generation chef, Olaf shares the simplicity in professional cooking that is at the heart of his passion for food. 

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• Author Site: ChefOlaf.com
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• 1 copy available. This book is no longer available
• Paperback: 224 pages 
• Publisher: Wiley (July 21, 2008) 
• ISBN-10: 0470155655 
• ISBN-13: 978-0470155653

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Fooling Some of the People All of the Time: A Long Short Story [David Einhorn]

Fooling Some of the People All of the Time: A Long Short Story by David Einhorn

 Courtesy of Wiley

David Einhorn is one of the investment community’s fastest rising stars. He founded his hedge fund, Greenlight Capital, at the age of 27, and now has $5 billion under management. In Fooling Some of the People All of the Time, Einhorn offers readers insights into the battles surrounding hedge funds. 

In 2002, Einhorn spoke publicly about Allied Capital–a leader in the private finance industry–presenting it as an excellent short opportunity. This book will describe the incredible events that followed Einhorn’s speech and how Allied and the investment community attacked him to protect the company–and its stock price. Informative and intriguing, Fooling Some of the People All of the Time details how the current environment on Wall Street not only allows for such behaviour, but how it protects the companies and attacks those who attempt to uncover them. 

About the Author

David Einhorn is the President and founder of Greenlight Capital, a long-short value-oriented hedge fund, which started with $1 million under management in 1996. Over the ensuing years, Greenlight has generated greater than a twenty-five percent annualized net return for its partners. Einhorn is the Chairman of Greenlight Capital Re, Ltd. (Nasdaq: GLRE) and serves on the boards of the Michael J. Fox Foundation for Parkinson's Research and Hillel: The Foundation for Jewish Campus Life. Einhorn has pledged his entire personal share of the profits from Greenlight's short-sale of Allied and this book to charity.

 

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Product Details

• 1 copy available. This book is no longer available 
• Hardcover: 380 pages 
• Publisher: Wiley (May 2, 2008) 
• ISBN-10: 0470073942 
• ISBN-13: 978-0470073940

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