Courtesy of Douglas McIntyre
Canada has all the makings of a global leader, yet it has opted to become a laggard, frittering away its jackpot of rich resources rather than building viable multinationals that are ultimately the country’s best defence in a globalized world. Andrea Mandel-Campbell interviews some of Canada’s leading executives and behind-the-scenes movers and shakers to reveal the hidden challenges to Canada’s global success and the perils of continued complacency.
A lively and authoritative compendium of never-before-heard tales of Canadian companies abroad, Why Mexicans Don’t Drink Molson is also a hands-on guide for innovative competitiveness, helping readers to identify the nation’s previously underestimated assets and abilities.
About the Author
Andrea Mandel-Campbell was bureau chief for London’s Financial Times in Mexico and correspondent for Business Week magazine in Argentina. For ten years she was a foreign correspondent in Latin America. She has written extensively on global competitiveness issues, including business ties between Canada and China. She lives in Toronto.
- Author Site:
- Book Site: [link to dedicated site or blog about the book]
- Extra Info:
- Read of an excerpt of Why Mexicans Don't Drink Molsons that appeared in Macleans
- Watch One Degree's video interview with Andrea Mandel-Campbell at the CMA's B2B conference
- Douglas McIntyre | Chapters.ca | Amazon.com
5 copies availableThis book is CLAIMED
- Hardcover: 336 pages
- Publisher: Douglas & McIntyre (January 4, 2007)
- ISBN-10: 1553652258
- ISBN-13: 978-1553652250
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