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Mini Book Expo 2008
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« Disrupting Class [Clayton M. Christensen, Curtis W. Johnson, Michael B. Horn] | Main | The Red Rubber Ball at Work [Kevin Carroll] »

September 17, 2008

Grapevine [Dave Balter]

http://ecx.images-amazon.com/images/I/511-VVZi70L._SL500_BO2_OU01_AA240_SH20_.jpgWhy Buzz Was a Fad but Word of Mouth Is Forever 

Courtesy of

Word of mouth is an amazingly powerful force — but how does it really work?

Businesses have become obsessed with stimulating word-of- mouth to counteract the declining effectiveness of advertising. But it’s easier said than done.

As the founder of , a community of more than 400,000 people who volunteer to talk to friends and acquaintances about products they genuinely love, Dave Balter is a successful practitioner, not a theorist. And he’s figured out how to measure and harness word-of-mouth without corrupting it.

In Grapevine, Balter shows why honest feedback – about books, restaurants, gadgets, or anything else – is more believable than any paid endorser. And he answers some of the most elusive questions in marketing, such as what makes word-of-mouth very different from “buzz” and “viral marketing.”   

About the Author

Dave Balter is the founder and CEO of , the groundbreaking word-of-mouth marketing and a media channel that now has a network of 400,000 consumer volunteers. 

More information   

Product Details   

  • 5 copies available This book is CLAIMED   
  • Paperback: 224 pages   
  • Publisher: Portfolio Trade (June 24, 2008)   
  • ISBN-10: 159184228X   
  • ISBN-13: 978-1591842286 

Shipping within Canada sponsored by Penguin Group (Canada)

Mbebe_logo_21 Interested in this book? Then go claim it over at the Mini Book Expo: Business Edition, hosted by One Degree.

Posted on September 17, 2008 in 2008 - Claimed, Business, Courtesy of Penguin Group Canada, miniBookExpo 2008 |

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