Buyology [Martin Lindstrom]

Truth and Lies About Why We Buy 

Courtesy of Random House

How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious minds, we’re barely aware of them?

In BUYOLOGY, Lindstrom presents the astonishing findings from his groundbreaking, three-year, seven-million-dollar neuromarketing study, a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy. Among the questions he explores:   

• Does sex actually sell? To what extent do people in skimpy clothing and suggestive poses persuade us to buy products?   
• Despite government bans, does subliminal advertising still surround us – from bars to highway billboards to supermarket shelves?   
• Can “Cool” brands, like iPods, trigger our mating instincts?   
• Can other senses – smell, touch, and sound - be so powerful as to physically arouse us when we see a product?   
• Do companies copy from the world of religion and create rituals – like drinking a Corona with a lime – to capture our hard-earned dollars?

Filled with entertaining inside stories about how we respond to such well-known brands as Marlboro, Nokia, Calvin Klein, Ford, and American Idol, BUYOLOGY is a fascinating and shocking journey into the mind of today’s consumer that will captivate anyone who’s been seduced – or turned off – by marketers’ relentless attempts to win our loyalty, our money, and our minds. Includes a foreword by Paco Underhill.

About the Author

Martin Lindstrom is one of the world's most respected marketing gurus. With a global audience of over a million people, Lindstrom spends 300 days on the road every year, advising top executives of companies including McDonald's Corporation, Procter & Gamble, Nestlé, Microsoft, The Walt Disney Company and GlaxoSmithKline. He has been featured in The Washington Post, USA TODAY, Fast Company, and more. His previous book, BRANDsense, was acclaimed by the Wall Street Journal as one of the ten best marketing books ever published. 

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More information 

• Author Site: www.martinlindstrom.com   
• Random House | Chapters.ca  | Amazon.com

Product Details   

• 1 copy available This book is CLAIMED.   
• Hardcover: 256 pages   
• Publisher: Doubleday Business (October 21, 2008)   
• ISBN-10: 0385523882   
• ISBN-13: 978-0385523882

Shipping within Canada sponsored by Random House

---

Interested in this book? Then go claim it over at the Mini Book Expo: Business Edition, hosted by One Degree.

Truth and Lies About Why We Buy 

Courtesy of Random House

How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious minds, we’re barely aware of them?

In BUYOLOGY, Lindstrom presents the astonishing findings from his groundbreaking, three-year, seven-million-dollar neuromarketing study, a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy. Among the questions he explores:   

• Does sex actually sell? To what extent do people in skimpy clothing and suggestive poses persuade us to buy products?   
• Despite government bans, does subliminal advertising still surround us – from bars to highway billboards to supermarket shelves?   
• Can “Cool” brands, like iPods, trigger our mating instincts?   
• Can other senses – smell, touch, and sound - be so powerful as to physically arouse us when we see a product?   
• Do companies copy from the world of religion and create rituals – like drinking a Corona with a lime – to capture our hard-earned dollars?

Filled with entertaining inside stories about how we respond to such well-known brands as Marlboro, Nokia, Calvin Klein, Ford, and American Idol, BUYOLOGY is a fascinating and shocking journey into the mind of today’s consumer that will captivate anyone who’s been seduced – or turned off – by marketers’ relentless attempts to win our loyalty, our money, and our minds. Includes a foreword by Paco Underhill.

About the Author

Martin Lindstrom is one of the world's most respected marketing gurus. With a global audience of over a million people, Lindstrom spends 300 days on the road every year, advising top executives of companies including McDonald's Corporation, Procter & Gamble, Nestlé, Microsoft, The Walt Disney Company and GlaxoSmithKline. He has been featured in The Washington Post, USA TODAY, Fast Company, and more. His previous book, BRANDsense, was acclaimed by the Wall Street Journal as one of the ten best marketing books ever published. 

---

More information 

• Author Site: www.martinlindstrom.com   
• Random House | Chapters.ca  | Amazon.com

Product Details   

• 1 copy available This book is CLAIMED.   
• Hardcover: 256 pages   
• Publisher: Doubleday Business (October 21, 2008)   
• ISBN-10: 0385523882   
• ISBN-13: 978-0385523882

Shipping within Canada sponsored by Random House

---

Interested in this book? Then go claim it over at the Mini Book Expo: Business Edition, hosted by One Degree.