Driving Cocreated Value Through Global Networks
Courtesy of McGraw Hill
From the greatest minds in business today comes a groundbreaking blueprint for executing the next stage of customer-created value. C.K. Prahalad, the world's premier business thinker, and IT scholar M.S. Krishnan unveil the critical missing link in connecting strategy to execution--building organizational capabilities that allow companies to achieve and sustain continuous change and innovation.
The New Age of Innovation reveals that creating value and future growth in business depends on accessing a global network of resources to co-create unique experiences with customers. CEOs, executives, and managers must transform their business processes, technical systems, and supply chain management by implementing key social and technological infrastructure requirements to create an ongoing innovation advantage. Prahalad and Krishnan explain how to accomplish this shift.
About the Authors
C.K. Prahalad is the international bestselling author of The Future of Competition, Competing for the Future and The Fortune at the Bottom of the Pyramid. He is the Paul and Ruth McCracken Distinguished University Professor of Strategy, Ross School of Business, University of Michigan. Prahalad was named “The World's Most Influential Management Thinker” in 2007 by the Times of London and “the most influential thinker on business strategy today” by BusinessWeek.
M.S. Krishnan is a Hallman Fellow & Professor of Business Information and Technology, Ross School of Business, University of Michigan.
1 copy availablethis book is CLAIMED
- Hardcover: 304 pages
- Publisher: McGraw-Hill; 1 edition (April 8, 2008)
- ISBN-10: 0071598286
- ISBN-13: 978-0071598286
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