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Personality Not Included [Rohit Bhargava]
Personality Not Included: Why Companies Lose Their Authenticity And How Great Brands Get it Back by Rohit Bhargava
Courtesy of McGraw Hill
The age of the faceless corporation is over. In the new business era of the twenty first century, great brands and products must evoke a dynamic personality in order to attract passionate customers. Although many organizations hide their personality behind layers of packaged messaging and advertising, social media guru and influencer Rohit Bhargava counters that philosophy and illustrates how successful businesses have redefined themselves in the new customer universe.
Personality Not Included is a powerhouse resource packed with bold new insights that show you how to shed the lifeless armour of your business and rediscover the soul of your brand. Sharing stories from the ethos of the world's weirdest city, to how Manga has taken the comic book industry by storm, to showcasing brands like Intel, Boeing, ING, and Dyson, Bhargava shows you why personality matters from the inside out.
It features practical, step-by-step lessons that help you effectively move from theory to action, and includes a valuable collection of guides, checklists, question forms, printable resources, and more.
Don't be another faceless company-learn the new rules for succeeding in the social media era with Personality Not Included.
About the Author
Rohit Bhargava is SVP of Digital Strategy and a founding member of the 360 Digital Influence group at Ogilvy Public Relations Worldwide, one of the world's largest marketing and communications agencies. He authors the award-winning Influential Marketing Blog, is a sought after marketing speaker, and has been featured in media worldwide including The Wall Street Journal, Marketing China, and BrandWeek.
More information
- Author
- Site: About Rohit
- Blog: Influential Marketing Blog
- Book Site: www.personalitynotincluded.com
- McGraw-Hill |Chapters.ca| Amazon.com
Product Details
1 copy availableThis book is no longer available- Hardcover: 256 pages
- Publisher: McGraw-Hill; 1 edition (March 31, 2008)
- Language: English
- ISBN-10: 0071545212
- ISBN-13: 978-0071545211
Shipping within Canada or the US sponsored by McGraw-Hill
