Guerrilla Publicity: Hundreds of Sure-Fire Tactics to Get Maximum Sales for Minimum Dollars Includes Podcasts, Blogs, and Media Training for the Digital Age by [Conrad Levinson, Rick Frishman & Jill Lublin]
Courtesy of Adams Media
The Internet has not only changed the sheer vastness of services and products available to consumers, but it’s significantly changed the way businesses communicate with their buyers. The good news is that new technology makes it easier for businesses to get the right product to the right customer at the right time - and at a fraction of the cost. Completely updated and revised, this book uses the expertise of today’s top media gurus to show you how to get the word out about your product or business and reach even more buyers - without the cost of a traditional big budget campaign!
About the Author
Jay Conrad Levinson lectures nationwide on "Guerrilla" business techniques for major companies, professional organizations, and universities. He is the publisher of The Guerrilla Marketing Newsletter and author of the bestselling marketing series of all time.
Rick Frishman is the president of Planned Television Arts, one of the top publicity firms in the book publishing industry. He lives on Long Island. Jill Lublin is the owner of the public relations firm, Promising Promotion.
5 copies availableThis book is CLAIMED
- Paperback: 352 pages
- Publisher: Adams Media; 2 edition (September 17, 2008)
- ISBN-10: 1598698451
- ISBN-13: 978-1598698459
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