Career Warfare: 10 Rules for Building a Successful Personal Brand on the Business Battlefield by David F. D'Alessandro
Courtesy of McGraw-Hill
In Career Warfare, David F. D’Alessandro has written a business classic: an insightful and delightfully frank book about achieving professional success at a high level.
What really defines those who get ahead? Hard work and accomplishments will only get you so far. If you intend to compete at the levels where the competition gets really ferocious—where everybody is hard-working and accomplished—you need a much more subtle weapon. According to D’Alessandro, the CEO of John Hancock Financial Services, you cannot win without the kind of reputation or “personal brand” that convinces powerful people to trust you.
D’Alessandro, a keen observer of the unwritten rules of organizational life, shows how personal brands are built out of people’s day-to-day behaviour in even the most insignificant moments. He also demonstrates what a battle it is to build a good one. It is a battle even to be noticed early in your career; it is a battle not to become dangerously arrogant later on. You constantly have to defend your brand from the sniping of your enemies, the indifference of your bosses, and your own worst impulses.
About the Author
David F. D'Alessandro, former Chairman and CEO of John Hancock Financial Services, serves as an advisor and guest speaker on a variety of issues facing business today.
- Book Site: Executive Warfare
- Author's Blog: David D'Alessandro's Blog
- Read a sample chapter
- McGraw-Hill | Chapters.ca | Amazon
1 Copy availableThis book is CLAIMED
- Paperback: 240 pages
- Publisher: McGraw-Hill; 2nd Edition (June 11, 2008)
- ISBN-10: 0071597298
- ISBN-13: 978-0071597296
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